Business-Grasp

  • Digital
  • Strategy
  • Creative

Customer

Alfa-Bank

Tasks:

  • to increase the popularity of Alfa-Bank for opening start-up entrepreneurs' accounts;
  • popularizing of entrepreneurship.
 

Idea

To create YouTube shows in the format of a business battle between famous businessmen.

 

Solution

To show honest stories of successful Belarusian entrepreneurs who are not afraid to show their successes and failures, ready for a frank talk with their opponent about business, ready to share motivation, ideas and advice for beginners. Each episode involves 2 bright domestic entrepreneurs representing a certain industry.  

Result 

  • The project will work for a long time on the image of the bank - an expert in business;
  • 20.5% increase in INSYNC TV subscribers;
  • the total number of project views > 355 thousand, the total number of views on the Insync TV channel with the launch of the project increased by 3.8%. 

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MEGA food

  • Digital
  • Strategy
  • Creative
  • Design